A step that even professional video producers often miss is the option that YouTube and some other site offer for you to upload an exact transcript for your videos. You should – I might even say you must – create a transcript for every video you put online.
The automatic transcription has problems for several reasons. First, despite the power of computers, they still have a hard time understanding the way every person says every word: especially if their are odd industry terms of names that it doesn’t know, or if you don’t clearly annunciate between words. Also, does your video have a music bed or soundtrack? This may muddle the clarity of the speaking voice in the video and make the transcription nearly impossible. Or if the music has lyrics, do you really want the lyrics transcribed as part of the video?
Fortunately, transcription is neither complex or expensive. If you have a written script before you shoot your video, you can use this as your transcript. Or you can pay a professional service online to transcribe it at about $1/minute. If you pay a little more, you can even have the transcription timecoded so that YouTube will know exactly when the words were spoken and thus create a sub title for the hearing impaired on your video.
An added bonus of creating a transcript of you video is that you now have the written version of what was said to use in other media; you can quote client testimonials on your web site or social media, you can create an entire blog post or press release based on the transcription; you could even take several videos’ transcript and create a book or ebook to be sold or given away as a resource to leads and clients.
The last note I want to make about transcription is that I often find that my clients are experts in their field, and can expound upon the nuances of their craft very well without preparation. But when they are told that they should be posting to a blog, or to social media, it draws a blank stare and a blank page. If you start with video marketing, vlogging, or video podcasting, you can very simply and easily create valuable content marketing on those other platforms by repurposing the transcript of your video.
If your delivery isn’t as eloquent as you would like, our years of experience in editing will make sure that you look your best in your video and that the points you want to make are clearly communicated. We will discuss with you ahead of time what the key points you want to make are, and coach you through the video shoot to make sure all of those points are recorded and clear. And in video, as well in blogging, the addition of illustrations to emphasize the spoken word will make sure that your point is clear.
If you would like to start blogging, but hate writing, call Mackey Productions today to begin the process of getting the one-two punch of a Vlog and a Blog, together. Call (813) 699-0843 today!
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