With all the free online tools and tips, why have your video marketing done for you?
1. Your time is valuable
Small business owners have a lot on their plates. Not only are they trying to bring in new clients and customers, but often they are also running the back office, their social media, attending networking events, and sometime even cleaning the office.
A professional video producer can often do most of the research, writing, and planning on their own. And then they may only need you for an hour or so of your time to record you and your office. But a typical 1-2 minute video can take 4, 6, or even 12 hours, depending on the complexity.
2. Professional Appearance
A small business can look like a much bigger business by producing professional marketing videos. A professional video producer can use you in you own video, or they may have access to professional actors and voice over artists to produce a more professional result
Professional video production companies have a lot of time and money invested in professional equipment. They know how to effective use these tools to make sure you and your company look and sound their best. Be wary of any videographer who tells you they don’t need lights or an external microphone.
3. Consumers expect quality
Today’s consumer is used to hollywood blockbuster style images, professionally mixed audio and music, and a professional image. If your video looks amateur, you (and your product or service) will look amateur.
A professional producer will ensure that all steps in the production are professional from planning, to shooting with professional lights sound AND cameras, to delivering a high quality finished video, and making sure that video looks it’s best when consumers watch it online.
4. More Effective
Video by a professional will be much more effective. A professional video production company will know not only how to produce a great video, but how to get it online and to drive traffic to your website or get your phone to ring. They know what parts to keep, and what parts to cut out, and make it all appear seamless.
5. Unbiased Opinion
Lastly, although a video production company works for you, their experience and expertise will be invaluable on honing your video to accomplish your goals. As the business owner, you know your business inside and out. But you may not be talking the way your customers talk. A “videographer” may simply record the video you asked them to record, and not give you valuable feedback on different ways to phrase your responses.
Are you in the market to produce marketing video for your small business? Contact Mackey Productions for a free no obligation video marketing consultation.
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